# Who Should Own Content Distribution? | Ten Speed

Source: https://www.tenspeed.io/podcast/who-is-responsible-for-content-distribution

Episode 20

# Who Is Responsible for Content Distribution?

Nate Turner, Kevin King

## In This Episode:

In episode 20, Nate and Kevin explore who owns the actual responsibility for ensuring that created content is distributed.

They cover a range of points worth considering, from the complications of bringing cross-functional teams together for distribution efforts to whether we'll soon see people whose entire job function is [distribution](https://www.tenspeed.io/capabilities/content-repurposing) and repurposing.

## Key moments in the conversation:

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## 1:02

The organizational challenges of establishing who should own content distribution

## **5:12**‍

How do you bring cross-functional teams together to execute content distribution?

## **8:05**‍

Cross-functional efforts in content distribution need to operate on longer-term strategies

## **12:52**‍

How to approach substantial repurposing efforts to avoid workflow disruptions

## **17:56**‍

How we’re implementing content repurposing in our own marketing

## **20:32**‍

Content repurposing is not just cutting up existing content, it also means creating new content

## **22:20**‍

What roles often own content distribution at a company?

## **24:50**‍

Will a Content Distribution Manager become a dedicated role for companies moving forward?

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