# AEO Is a Technical Problem Before It’s a Content Problem | Ten Speed

Source: https://www.tenspeed.io/podcast/session-14-aeo-is-a-technical-problem

Session #14

# AEO Is a Technical Problem Before It’s a Content Problem

Nate Turner & Kevin King

Nate and Kevin haven’t been in the studio in a while, so this episode is a practical catch-up on AEO. After a year of testing on their own site and across client work, they think the technical side matters more than the content side for brands that already have a presence. 

They walk through what you can fix before the year ends, how they approach prompt tracking now, and why Google Search Console has gotten harder to trust.

## Key moments in the conversation:

This is some text inside of a div block.

This is some text inside of a div block.

## 0:00 

What we’re covering today

## 1:29 

Why AEO is a technical problem first

## 2:38 

Technical AEO debt

## 4:53 

Indexation and crawlability

## 6:38 

Is this different from SEO?

## 8:38 

One answer per topic

## 10:33 

Year-end fixes: where to start

## 11:56 

Real authors and EEAT signals

## 15:19 

Messaging and schema consistency

## 18:15 

Internal links and redirect chains

## 21:42 

Sitemaps, orphan pages, and schema checks

## 23:55 

Why speed matters

## 24:42 

Prompt tracking: what to track and what to skip

## 32:38 

AI referral traffic and direct traffic

## 37:07 

Self-reported attribution

## 39:44 

Reading organic, direct, and LLM referral together

## 41:10 

Search Console, bots, and noisy click data

## 47:52 

Bing Webmaster Tools

## 49:16 

Closing thoughts

## Subscribe where you prefer to listen:

[Youtube](https://www.youtube.com/channel/UCjvouVHM9FOxGbzYa2BCPQA/videos)[Spotify](#)[Apple](#)

## Related Content

[ ![](https://cdn.prod.website-files.com/65cf9d766de289167660d1f3/68c90ce803a691e2e3f375f6_Blog%20BG%202.png)BLOGWhat Is Answer Engine Optimization (AEO)? A B2B Guide](/blog/what-is-aeo)[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)Case Study](#)[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)Guide](#)[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)Podcast](#)

![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)

### 

[](#)[](#)

[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)BLOG](#)[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)Case Study](#)[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)Guide](#)[ ![](https://cdn.prod.website-files.com/65cf9d766de289167660d1f3/6a1862a81817ffd0337af6c0_Screenshot%202026-05-28%20at%2010.27.27%E2%80%AFAM.png)PodcastSession #12 - Site Migrations Done Right: E-E-A-T, Architecture, and Avoiding Costly Mistakes](/podcast/session-12)

![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)

### 

[](#)[](#)

[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)BLOG](#)[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)Case Study](#)[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)Guide](#)[ ![](https://cdn.prod.website-files.com/65cf9d766de289167660d1f3/6a60ed7f2186e3176e3f439e_Screenshot%202026-07-21%20at%201.45.35%E2%80%AFPM.png)PodcastSession #13 - DATA STUDY - What AI Cites for B2B Evaluation-Stage Prompts](/podcast/session-13)

![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)

### 

[](#)[](#)