# Erin Balsa on Data Reports and Standout Content | Ten Speed

Source: https://www.tenspeed.io/podcast/erin-balsa

Season 1 Episode 3

# Don't Be Boring: Erin Balsa on Data Reports and Content Teams

Erin Balsa

## In this episode

We sat down with Erin Balsa, Marketing Director for The Predictive Index to talk about building content teams, how to use proprietary data to create one-of-a-kind data reports, and content planning. Plus, Erin shares why your content can't be boring if you want to stand out.

**To learn more about Erin:**

* [Erin's Twitter](https://twitter.com/ErinBalsa)
* [Erin's LinkedIn](https://www.linkedin.com/in/erinbalsa/)
* [The Research Report Playbook](https://erinbalsa1.gumroad.com/l/ResearchReportPlaybook)
* [The Predictive Index](https://www.predictiveindex.com/)

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