# 10 Mistakes In-House Content Teams Make | Ten Speed

Source: https://www.tenspeed.io/podcast/avoid-these-mistakes-in-house-saas-content-teams-make

Episode 39

# Avoid These 10 Mistakes In-House Content Teams Make

Nate Turner & Derek Flint

## In this episode:

In this week's episode, we're back and talking about the mistakes that most often plague SaaS content teams in their mission to scale a content marketing program successfully.

This episode includes everything from moving too fast without goals to hiring the wrong first content marketer. There is something for everyone to learn and reflect on this episode.

## Key moments in the conversation:

This is some text inside of a div block.

This is some text inside of a div block.

## **1:20**

**‍**Starting a content program quickly without setting goals

## **4:00**

**‍**Moving too slowly when it comes to executing

## **6:45**

**‍**Hiring the wrong content marketer for your company's needs

## **10:05**

**‍**Creating content with one distribution channel in mind

## **14:45**

**‍**Creating content about topics based on your intuition rather than customer insights

## **18:30**

**`‍`**Forgetting about service and product-focused content

## **22:45**

**‍**Outsourcing solely to save time and money

## **27:50**

**J**udging content based on the performance of individual pieces of content

## **33:50**

**‍**Misunderstanding ROI and leading indicators of content

## **36:50**

**‍**Forgetting about and lacking empathy for the buyer's journey

## Subscribe where you prefer to listen:

[Youtube](https://www.youtube.com/channel/UCjvouVHM9FOxGbzYa2BCPQA/videos)[Spotify](#)[Apple](#)

## Related Content

[ ![](https://cdn.prod.website-files.com/65cf9d766de289167660d1f3/68c90dab7b036300d2b63f1e_Blog%20BG%209.png)BLOGCreating a Content Workflow That Promotes Quality and Scalability for Your SEO Growth](/blog/content-workflow)[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)Case Study](#)[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)Guide](#)[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)Podcast](#)

![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)

### 

[](#)[](#)

[ ![](https://cdn.prod.website-files.com/65cf9d766de289167660d1f3/68c90d1d52142a026a2261cc_Blog%20BG%204.png)BLOGWhen To Hire an Organic Growth Agency](/blog/when-to-hire-an-organic-growth-agency)[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)Case Study](#)[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)Guide](#)[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)Podcast](#)

![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)

### 

[](#)[](#)

[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)BLOG](#)[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)Case Study](#)[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)Guide](#)[ ![](https://cdn.prod.website-files.com/65cf9d766de289167660d1f3/6607408e98c13a7e0a6726ca_6499b63ff053a60405e01a7f_Episode%252041.png)Podcast6 Essential Tips to Seamlessly Outsource Your SaaS Content](/podcast/outsource-your-saas-content)

![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)

### 

[](#)[](#)