# Ramli John on Audience-First Marketing | Ten Speed

Source: https://www.tenspeed.io/podcast/audience-first-strategies-company-evangelists

Episode 53

# Audience-First Strategies and Company Evangelists With Ramli John

Ramli John

## In this episode

Welcome back to this week's episode of the Content That Grows. Nate was joined in the studio by [Ramli John](https://www.linkedin.com/in/ramlijohn/), Content Director of [Appcues](https://www.appcues.com/), to discuss using an audience-first approach to your marketing strategy.

In this episode, the two of them go over why audience-first approaches and evangelists can help your company grow effectively, who is doing this well right now, and what your company needs to think about to execute its own version.  

## Key moments in the conversation:

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## **1:10**

**‍**What audience-first means and its advantages

## **6:30**

**‍**The skillset needed to thrive as a company evangelist

## **11:00**

**‍**What companies is this strategy working for?

## **18:55**

**‍**Risks of building around an employee evangelist

## **23:05**‍

Your creators need dedicated creation time

## Subscribe where you prefer to listen:

[Youtube](https://www.youtube.com/channel/UCjvouVHM9FOxGbzYa2BCPQA/videos)[Spotify](#)[Apple](#)

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