# B2B Content Creation and Content Marketing Services | Ten Speed Source: https://www.tenspeed.io/capabilities/content-creation # Create Content That Converts Build revenue-generating channels with strategic content marketing that differentiates your product, educates your audience, and influences conversion. We help you consistently create expert-level content that supports every stage of the customer journey. [Work With Us](/work-with-us) ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/68c2c49687cf0b0a1105dbba_Content-creation.png) ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/6866bf899c860f1bfd4cf0f7_Capabilities%20hero%20BG.svg) ## Companies we've worked with ![Pabau](https://cdn.prod.website-files.com/65cf9d766de289167660d1f3/68518f9994bb0cd5052e0293_Pabau-logo-gray%20(1%29.png) ![Moveworks](https://cdn.prod.website-files.com/65cf9d766de289167660d1f3/6851909e8a46a0bd160b6d17_Moveworks-logo-gray%20(1%29.png) ![Ignition](https://cdn.prod.website-files.com/65cf9d766de289167660d1f3/68518fbfc9dcea533602f8a1_Ignition-logo-gray%20(1%29.png) ![Bitly](https://cdn.prod.website-files.com/65cf9d766de289167660d1f3/65cf9f324fddee2fc6d022ef_Bitly%203.svg) ![AlphaPoint](https://cdn.prod.website-files.com/65cf9d766de289167660d1f3/65cf9e940d7f0ab2ffdb35b9_svgexport-1%20(67%29%202.svg) ## Content Creation We develop content that serves both marketing and sales teams with blog posts, thought leadership, technical guides, and product-led content optimized for search visibility and built to convert prospects into customers. ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/6839d534220cfd960b658bf8_bg_detail.svg) ## How we create content that educates and converts ### Content Planning Develop content roadmaps that align with your ICP and business goals. We identify high-impact topics, map content to buyer journey stages, and create strategies that drive consistent organic growth. ### Optimized Content Create educational blog posts that rank for keywords your prospects actually search for. Every piece includes SME insights, answers real customer questions, and guides readers toward your solution. ### Thought Leadership Position your executives as industry experts with data-driven insights and original perspectives. We develop bylined articles, research-backed content, and thought-provoking pieces that build authority and generate backlinks. ### Product-Led Content Build content that showcases your product's value through feature explanations, use case scenarios, and benefit-focused messaging that helps your audience understand exactly how you can help solve their problems. [Let's Talk ](/work-with-us) ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/683a0babc5ffbd21cc7f71cc_14ee404a1901b70fe8873e24d199d9de_Capabilities%20page%20mock.svg) ## Frequently Asked Questions ##### What types of content do you create? We create SEO-driven blog posts, product pages, thought leadership, and other written assets designed to attract traffic and move buyers through the funnel. ##### How do you ensure the content aligns with our voice and product/service? We start with deep onboarding, use detailed briefs, and work closely with your subject matter experts to ensure every piece is accurate, relevant, and on-brand. ##### Can you support both one-off projects and ongoing content needs? Absolutely. We offer flexible models—whether you need a few high-impact pages or a steady stream of new content every month. ## Case Study ![A web page for a company with a woman talking to a man.](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/683a29bd713c01077bf58f6b__Image_.avif) ## Consistent growth via product-led content Scaling growth for an established site by targeting middle-funnel content and helping resolve foundational technical SEO issues. ### +78% organic visits/mo ### +90% traffic value/mo ### +98% keywords in positions 1-10 [Read the Case Study](/results/visible) ## Other Capabilities [ Search OptimizationWe build and execute SEO strategies that drive qualified traffic and long-term growth for B2B companies. Our work includes technical audits, keyword research, site structure improvements, and content optimization. We focus on the terms and topics that matter to your buyers and help you rank for keywords that actually convert. Our goal is to make SEO a revenue-driving channel, not just a source of traffic.](/capabilities/search-engine-optimization)[ Generative OptimizationAs AI-driven search becomes the norm, we help your brand stay visible in tools like Google SGE and ChatGPT. Our approach to generative engine optimization combines strong content fundamentals with structural and topical signals that improve your chances of being included in AI-generated answers. We help you adapt your strategy for the future of search without chasing trends or sacrificing quality.](/capabilities/answer-engine-optimization)[ Research ReportsWe plan, develop, and produce custom research reports that help you lead industry conversations and power multi-channel campaigns. From survey creation and analysis to writing and design, we handle the entire process. These reports generate backlinks, build authority, and provide a foundation for repurposing. You get one high-impact asset that fuels results for months.](/capabilities/research-reports) ## Featured Content [ ![](https://cdn.prod.website-files.com/65cf9d766de289167660d1f3/68c90d4be62af6e6ef091118_Blog%20BG%207.png)BLOGEfficient Traffic: Measuring Impact Over Activity In The Age of AI](/blog/efficient-traffic)[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)Case StudyHeading](#)[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)GuideHeading](#)[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)Podcast](#) ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg) This is some text inside of a div block. ### Heading [](#)[](#) [ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)BLOG](#)[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)Case StudyHeading](#)[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)GuideHeading](#)[ ![](https://cdn.prod.website-files.com/65cf9d766de289167660d1f3/6863dad6fe8234aca15726ff_Screenshot%202025-07-01%20at%208.49.23%20AM.png)PodcastOrganic measurement in the age of AI + 10 hurdles CMOs are facing today](/podcast/session-3) ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg) This is some text inside of a div block. ### Heading [](#)[](#) [ ![](https://cdn.prod.website-files.com/65cf9d766de289167660d1f3/68c90cf848500a1e334fb352_Blog%20BG%203.png)BLOGWhy Research Reports Are Essential for B2B SaaS Content Strategy](/blog/why-research-reports-matter-in-content-strategy)[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)Case StudyHeading](#)[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)GuideHeading](#)[ ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg)Podcast](#) ![](https://cdn.prod.website-files.com/65ce14eec6c1fa0d097f736d/65ce14eec6c1fa0d097f7371_image.svg) This is some text inside of a div block. ### Heading [](#)[](#)